Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. They use imagery that conveys a literal or abstract representation of your organization. Symbols are less direct than straight text, leaving room for broader interpretation of what the organization represents. In order for a symbol to be a truly effective logo, it should conform to these maxims:

• Instantaneously recognizable.
• Memorable
• Clarity when reproduced in small sizes.
• Can be illustrative in nature, either concrete or abstract.