One reason is that people process an image in their mind more readily than words alone. A logo serves as the visual stimulation to kickstart the audience’s memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it’s a “what we’re about” statement without the long-winded speech.

Logos give brand name recognition and add visual appeal to any document or web page. Because your logo is a unique graphic image, your visitors’ eyes will naturally be drawn to it both on the web and on your printed materials.